On the 19th of November, SINC organized an unforgettable evening filled with innovation, networking and creative exploration. Hosted by the dynamic Fiore Fraquelli of De Cronos Groep, the night brought together industry professionals and entrepreneurial students, building connections and inspiring ideas for the future of art and technology.
A warm welcome and inspiring keynotes
The evening began with a vibrant networking session, allowing attendees to meet new people and connect. Yiwin Cai’s warm welcome set the stage, introducing Fiore, who guided the event with energy and enthusiasm. Fiore presented four exceptional speakers, each offering unique insights into creativity, innovation and their personal journeys.
Aster Breekweg, founder of Club Gewoon, started off strong with her inspirational keynote ‘From Dooming to Doing’, her story of starting out in the audience at the same ARTS.inc event four years ago, dreaming of being on stage. She captivated the audience with her empowering journey from self-doubt to success. She encouraged creators to embrace imperfection and take small, achievable steps toward their goals.
Aster’s key takeaways:
- The taste gap. Close the gap between your skillset and creative vision by continuing to challenge yourself and keep on creating.
- Bluff with confidence. Sometimes, pretending you can do it, is the first step to success. We f*cked up, we learned, we tried something new.
- Perfection is the graveyard of anything creative. Done is better than perfect. Just keep moving forward.
- Being delulu is the solulu. “If I can do it in a purple wig, you can definitely do it too.”
Next up was Mathieu Mortelé of Pitch Law. He took the stage to explain the challenges of copyright in today’s digital world. He shared several surprising case studies that showed how AI-generated content makes it difficult to figure out who owns the rights to the work. This is because AI doesn’t have the same legal status as humans when it comes to authorship.
Mathieu’s insights gave the audience valuable tips on how to handle copyright when working with AI, and how to make sure their creative ideas are properly protected.
Mathieu’s key takeaways:
- Copyright laws only apply to humans, not machines or AI.
- AI often produces unpredictable results, which can make it tricky to claim copyright on something created by AI.
- Keep track of your creative process and maintain control over how things are made. This is crucial to protect your work and intellectual property.
Networking, exploration and more inspiring keywords
The short break between our keynote speakers offered another chance for connection and discovery. Attendees explored:
- a student expo, showcasing creative projects and encouraging discussion among new creators.
- a VR studio, demonstrating the latest advancements in virtual reality and its potential to reshape artistic experiences.
After the break, Dries De Geyter, founder of Lean Mean Learning Machine, set foot on stage. He shared how his team uses conversational AI to breathe new life into storytelling, from talking paintings in museums to innovative visitor surveys. Dries’ story of shifting his business during the pandemic demonstrated resilience and adaptability in challenging times.
Dries’ six lessons for innovators:
- Be privileged.
- Understand what’s going on both online and offline
- Have a great idea (optional).
- Have a good team (absolute necessity).
- Be ready for change; flexibility is key.
- AI is a tool, not the end goal. Learn how and when to use it effectively.
Matthieu De Winter, CEO of King of Hearts, closed the night with a keynote on the art of ideating. Using his global campaign for American Tourister as a case study, he showed how creativity comes from clear strategic thinking, thorough exploration, and a strong focus on production quality. His humorous analogy of ideas born “on the toilet” versus those rooted in strategy left the audience both entertained and enlightened.
Matthieu’s key takeaways:
- Great ideas don’t come from sudden inspiration, but from deep research and strategic thinking
- Personal expression and dynamic, relatable content are crucial for engaging Gen Z and Millennials.
- Production quality can make or break a campaign.
It’s a wrap!
ARTS.inc drew to an end with Fiore’s closing remarks, followed by a final networking session. Attendees left inspired, enriched by the speakers’ wisdom and motivated to apply new insights to their own creative journeys.
A special thank you to our speakers, partners, attendees and the SINC-team for making this year’s edition of ARTS.inc possible. Together, we Create New Dimensions!
See you next year!
